Pretty much everyone knows about YouTube of course; even my parents, so if you've visited the site at any time recently, it probably hasn't escaped your attention that YouTube are holding their very own awards ceremony on November 3.
This year sees the first ever YouTube Music Awards (YTMA's), and fans of Asian music may be pleased to know that K-Pop has made an appearance in the nominees of four of the six different categories.
In recent years, K-Pop has become hugely popular the world over, and seems to have an ever growing online presence. It has had quite an impact in the mainstream media, thanks largely to PSY's worldwide smash hit song; the infectious "Gangnam Style", released last year. Whether or not K-Pop, or other Asian music can continue to make any more of an impact remains to be seen, but with K-Pop girl group Girls' Generation also making an appearance in the list of potential winners, it certainly is encouraging.
The six different awards categories are: Video of the Year, Artist of the Year, YouTube Breakthrough, YouTube Phenomenon, Innovation of the Year, and Response of the Year.
In recent years, K-Pop has become hugely popular the world over, and seems to have an ever growing online presence. It has had quite an impact in the mainstream media, thanks largely to PSY's worldwide smash hit song; the infectious "Gangnam Style", released last year. Whether or not K-Pop, or other Asian music can continue to make any more of an impact remains to be seen, but with K-Pop girl group Girls' Generation also making an appearance in the list of potential winners, it certainly is encouraging.
The six different awards categories are: Video of the Year, Artist of the Year, YouTube Breakthrough, YouTube Phenomenon, Innovation of the Year, and Response of the Year.
